MAXTON SUSPENSION / WEBSITE REDESIGN CONCEPT

An established brand.
A fresh direction.

Keeping Maxton’s recognisable identity while exploring a clearer, more considered website experience.

THE PROJECTWebsite redesign concept

THE FOCUSVisual hierarchy · Navigation · Product discovery

The redesign is shown as a concept, not as Maxton’s live website. Original-site screenshots were supplied for this comparison. The examples open as screenshots; they do not open the working website.

HOMEPAGE / BEFORE & AFTER

Same identity.
A clearer introduction.

Select any image to open its scrollable screenshot.

Original site · Homepage
The original homepage brings news, product lists and contact information into a compact layout.

Redesign concept · Homepage
A stronger opening message, prominent navigation and clear routes into the suspension range.

THE THINKING

Move the experience
forward.

Maxton already has a distinctive identity. The concept retains its purple-and-black character and familiar logo, while giving the content more space and a clearer order.

The proposed homepage introduces the business with a focused headline and a clear next step, helping riders find their way towards the products and information they need.

This is a design exploration. It demonstrates the approach rather than claiming measured results from a live launch.

PRODUCTS / BEFORE & AFTER